Shaun O’Connor
creates innovative
integrated advertising.

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Throughout my career, I’ve created innovative integrated advertising for clients who back creativity. I’ve been lucky enough to learn from and work with some of the top creatives in the industry at agencies R/GA, DDB, TBWA, SAATCHI & SAATCHI.

I work on everything from Instagram to Innovation, TikTok to TV, and pretty much everthing inbetween.

I’m currently freelancing with agencies in Sydney, Melbourne and overseas. Get me on LinkedIn or email.

My work has been awarded at Cannes, D&AD and SXSW Innovation.

 

UBER EATS

Uber Eats owns the moment of love.

I worked with the team at Special group and this is what came out.

SYDNEY OPERA HOUSE

There’s so much more to the Sydney Opera House than a selfie.

See #comeonin here

AUDI

Opposite worlds.
Same future.

See the work here

CARNIVAL

100% HOLIDAY

See the work here

VOLKSWAGEN

Everyone judged the Volkswagen Amarok by its cover.

So we removed it, thus creating THE NAKED UTE forcing people to judge it without brand prejudice, and on performance alone.

See the campaign here

HYUNDAI

The Wonder of Space

The all new Hyundai Staria, extraordinarily practical.

See the campaign here

GOOGLE

A mission to remove bias from sport, one wave at a time.

See Project Huey here

BUMBLE

Is peeing in front of someone the ultimate friendship goal?

See the video here

 

TOYOTA

People hate buying
cars from dealers.

So we created the Drive Happy project to rid New Zealand of them.

See the work here

DORITOS

A public apology
to no one.

See the work here

VIRGIN AUSTRALIA

In sports, players’ performance decides the result.
But do some teams have an extra member?

The Virgin Australia Fan Report proved fans influence the outcome here.

PEDIGREE

Have you ever noticed that dogs look like their owners?

We built on this and created Dog-A-Like, a mobile app that matches people with dogs (they look like) that need adopting.

View the app here.

DIRTGIRL WORLD

A range of seeds that brings gardening to
life with AR.

View the EMMY awarded app here.

 

VOLKSWAGEN

The ultimate city
car meets an Aussie outback town.

Watch the tough sell here

 

VIRGIN AUSTRALIA

3 Aussies in L.A. for 4320 minutes of nonstop action. Tweeted live.

View 4320:LA here

 

NOTES

POD is a Creative Technology Internship

Read about it here.

UNITED NATIONS

Before QR codes, we created a system allowing posters to talk.

View the UN Voices project here