UBEREATS

Tonight, I’ll be eating for love.

We hijacked the Australian Open by introducing a rogue umpire and free Uber Eats.

  • Sacha Baron Cohen is the rogue umpire.

    We hijacked the Australian Open creating a game on top of Australias biggest game. When the score was love, that’s all you paid for a Big Mac.Big thanks to the team at Special for bringing me in on this brief.

Tonight, I’ll be eating for love case study – care of Special.

Throughout the campaign, The Rogue Umpire was constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring world number one Ash Barty and Nick Kyrios.

 

Launch.