Shaun O'Connor – Creative Technology Director

Volkswagen The Tough Sell

Volkswagen The Tough Sell


The brief was to raise the consideration of the new model Golf, boost understanding of its advanced tech features and deliver more test-drives to Volkswagen dealers.


An idea that was destined to fail…

We developed an online series about a Volkswagen dealer given an impossible task. The premise was to sell the ultimate city car in an outback town filled with folks with no want or need for it.

Just as we expected, our rep Tom, made a grand total of zero sales in the town but on Facebook where the series was shown, viewers loved every awkward minute.


More about this campaign.



Systems Architecture
Computer Vision Programming
Front-end Development
Back-end Development
Google Cloud

Creative Direction

Concept Development
Art Direction
UI & UX Design
Visual Design
Motion Design