V Australia's brief was to sell weekend deals to L.A.
The idea was to send three Aussies to L.A. for 72 hours non-stop action. There was a catch, they had to tweet every minute. All 4320 of them.
This project ran twice, once in LA, and a return leg in Sydney. It was also recognised at D&AD with a yellow pencil and Cannes Festival of Creativity with Gold and Silver Lions.
Programmatic 3D Animation
UI & UX Interaction Design