Shaun O'Connor – Creative Director

Virgin Australia – 4320 LA

Virgin Australia 4320 LA


V Australia's brief was to sell weekend deals to L.A.

The idea was to send three Aussies to L.A. for 72 hours non-stop action. There was a catch, they had to tweet every minute. All 4320 of them.

This project ran twice, once in LA, and a return leg in Sydney. It was also recognised at D&AD with a yellow pencil and Cannes Festival of Creativity with Gold and Silver Lions.


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Technical Direction
Front-end Development
Programmatic 3D Animation

Creative Direction

UI & UX Interaction Design