Shaun O'Connor – Creative Director
Screen Shot 2018-05-01 at 9.24.27 am.png

Nissan – 370Z

NISSAN 370Z – ZEN TO Z

 

We developed an exhilaration scale Zen to Z in order to prove that the new Nissan 370Z is more exhilarating than you think.

The key to this campaign's success was the recruitment of a test subject - the Zen Master - an excellent control subject to test due to his low heart rate.

 
 

Nissan 370Z – Zen to Z case study

 

Engineering

Technical Direction
Algorithm Creation / Sentiment Analysis
Prototyping
HTML5, JavaScript, CSS3

Creative Direction

Interaction Design
UI & UX Design