The people who grew up loving Streets Ice Cream had outgrown us. They’d gone on to live grown-up lives, with serious interests.
We cast an ice cream as a news anchor. Cornetto delivered irreverent news bulletins based upon what grown-ups were searching, reading and watching online.
How Cornetto became an autonomous news anchor bot.
Step 1. Cornetto was fed a whole bunch of data, rapidly teaching him about politics, pop culture and sport.
Step 2. Powered by this data, he became an autonomous news-bot connected to everything going on in the world.
Our news anchor Cornetto appeared in over 7 million pre-roll bulletins.
How it worked
We fed Cornetto a whole bunch of data, rapidly teaching him all about politics, pop culture and sport. Powered by this data, Cornetto became an autonomous news-bot connected to everything going on in the world and, most importantly, what grown-ups were most interested in.
Snackable News launched on YouTube with our Cornetto news anchor appearing in over 7 million pre-roll bulletins.
Results: 42.7% lift in ad recall – View through rate 50% higher than benchmark – Cornetto sales up 34% – Streets ice cream sales increased 4%.