Shaun O'Connor – Creative Director

Red Bull – Beat Suite

Red Bull Beat Suite


Our objective was to get the world talking about a one-off, experimental classical music concert in Melbourne, Australia and to create an ongoing digital experience to keep the online audience engaged before, during and after the gig.

Red Bull insisted this unique musical experience should live on long after the performance and wanted people talking about it in social media.

We quickly launched ‘Beat Suite Tweets’ – a server-side app that analyses your 140-character tweets and transforms them into a unique musical arrangement using exclusive samples taken from the Beat Suite concert.




Technical Direction
Framework Architecture
HTML5, JavaScript, CSS3

Creative Direction

UI & UX Design
Interaction Design